Area 79th Lounge & Grille

Website & Digital Acquisition Proposal

A strategic digital presence, local optimization, and lead automation pipeline tailored for Kitt & the Area 79th brand.

📅 Date: 7/15/2026
🏢 Client: Area 79th
📄 Duration: 12 Months
Cover Letter Intro

Dear Kitt,

Thank you for taking the time to speak with me about Area 79th and your vision for the restaurant. It was a pleasure learning more about your business, and I appreciate the opportunity to prepare this proposal for your consideration.

Based on our conversation and my initial review of your current website and online presence, I believe there is a great opportunity to create a stronger digital experience that better reflects your restaurant, showcases everything you have to offer, and helps bring more customers through your doors.

This proposal outlines our recommendations for Phase 1, which focuses on developing a modern, professional website that serves as the foundation for your online presence and future marketing efforts. We've also included additional Phase 2 opportunities that can help increase visibility, attract new customers, and continue building the Area 79th brand. We'd be happy to discuss these options together and determine the best path forward based on your goals and budget.

It would truly be an honor to work with you on this exciting new business venture. Thank you for the opportunity, and I look forward to discussing the proposal with you.

Sincerely,
Adam Lakowitz

Overview & Objectives

Establishing the Digital Foundation

Area 79th Lounge & Grille represents a premier dining and social destination in Miami. To fully capitalize on local resident demand and tourist dining intent, our plan creates a robust, modern digital pipeline. By designing a conversion-ready, mobile-first website and pairing it with local SEO and automated VIP capture pipelines, we will transform your online presence into a customer acquisition engine.

Detailed Scope of Work

Modern Custom Website

Phase 1

Design and build a premium, responsive website matching the lounge's high-end vibe, optimized for speed, mobile devices, and conversion.

  • Bespoke Layout: Custom UI/UX reflecting the unique Miami Lounge & Grille brand.
  • Menu & Event Showcase: Clear presentation of food, specialty drinks, weekly events, and live acts.
  • Reservation Linkage: Seamless integration with OpenTable, Resy, or direct booking pathways.
  • Speed Optimization: High performance to pass Google Core Web Vitals.

SEO & CRM Setup

Phase 1/2

Establish local search authority and configure automated marketing flows to capture guest details and build loyalty.

  • Local SEO Blueprint: Audit and optimize Google Business Profile, local citations, and schema.
  • VIP & Birthday Club: Setup opt-in capture forms on website to build a custom customer email/SMS database.
  • Automated Sequences: Program welcome flows, birthday promotions, and special event announcements.
  • Intake Pipelines: Connect forms to CRM for guest segmenting and tracking.
Proposed Timeline

Weeks 1 - 4: Discovery & Custom Build

• Strategic brand kickoff, menu hierarchy modeling, and asset gathering.

• Wireframing and design concepts for the new website.

• Custom frontend development, local SEO optimization, and schema mapping.

• Initial CRM pipeline architecture and subscription list structure.

Weeks 5+: VIP Automations & Acquisition

• Final site review, speed audits, domain mapping, and launch.

• Deployment of VIP & Birthday Club capture pathways.

• Activation of automated onboarding sequences (SMS / Email).

• Launch of selected META & Google Ad acquisition campaigns.

Interactive Proposal Planner
1. Select One-Time Setup Services Website is required as the core foundation
💻

Modern Website Development Required

Complete custom design and build of a high-performance, mobile-first website tailored to Area 79th's brand, menu, and reservation booking flows.

$3,500 one-time
🔍

Local SEO Blueprint & Setup

Google Business Profile optimization, local schema markup for restaurant menu items, local directory synchronization, and organic launch optimization.

+$1,250 one-time
✉️

CRM Setup & Lead Automations

Configuring email capture flows, Birthday Club, VIP lounge club automated workflows, auto-responders, and reservation booking SMS/Email follow-up pipelines.

+$2,000 one-time
📱

Social Media Profile Branding

Branded cover artwork design, bio optimization, links trees mapping, and 3 custom food/drink social graphic template layouts in Canva matching your lounge design.

+$500 one-time
2. Select Paid Advertising Campaign Setup Attract reservations and party bookings with paid campaigns
No Paid Ads
$0
Organic marketing channels only
META Ads Setup
$750
Instagram & Facebook campaigns
Google Ads Setup
$750
Google Search & Maps campaigns
Both Ads Setup
$1,000
Complete coverage (META + Google)
3. Ongoing Monthly Retainer Add-ons Ongoing support starting in Month 2 to scale your business
🚀

Ongoing SEO Retainer Requires SEO Setup

Monthly content updates, backlink strategy, weekly keyword tracking, Google Business profile posts, and local authority monitoring.

+$750 /mo

Social Media Essential Retainer Requires Social Setup

Branded posts showcasing food, drinks, events, happy hours, and guest experiences. Includes scheduling and copy.

  • 4 weekly posts with professional graphic images
  • Distributed across Facebook (FB) and Instagram (IG)
+$750 /mo
📹

Monthly Video Content Add-on Requires Social Essential

Instagram Reels & TikTok vertical short-form videos capturing the lounge energy, bartender mixes, and kitchen dishes.

  • 4 high-converting custom edited vertical videos per month
+$500 /mo
🎯

Paid Ads Campaign Retainer

No advertising campaigns active.

+$0 /mo

Investment Plan Summary

Based on your selections above
$3,500
Initial setup investment
Website Design & Development
Phase 1 core foundation setup
$3,500
Ongoing Monthly Retainer
$0/mo
No ongoing retainer active.
Schedule Kickoff Discovery Call
To finalize the proposal, select a date and time for our initial onboarding discovery kickoff call below. Once scheduled, proceed to sign the digital agreement box to confirm your choices.
1. Select Kickoff Call Date
2. Select Call Time slot (Eastern Time)
10:00 AM
11:00 AM
1:00 PM
2:00 PM
3:30 PM
Agreement & Authorization
By signing below, you accept this proposal and agree to the selected setup investment, ongoing monthly platform subscription, and project terms. Onboarding will commence immediately following signature and verification of payment.
Digital Signature
Sign Here
🔒 Proceed to Secure Checkout
Secure checkout link will activate once you book the call, sign, and confirm above.